December 2022 Google Link Spam Update: How SpamBrain Hit Bad Links
In December 2022 Google aimed SpamBrain, its AI spam system, at links. Bought and swapped links stopped passing credit, in every language.
In December 2022 Google aimed SpamBrain, its AI spam system, at links. Bought and swapped links stopped passing credit, in every language.
One click, hundreds of links from auto-made pages. It used to look like magic. Google's crackdown on link spam ended it.
Penguin launched in April 2012 to demote link schemes and keyword stuffing. Since 2016 it runs in real time inside Google's core algorithm and devalues spam links.
Google has no public list of banned links, but it does ignore spam links and can issue manual actions. Here is how to check your site and recover safely.