Should I Use a Keyword Research Tool?
Free keyword tools cover most blogs and small sites. Here is what each type does, how free and paid tools differ, and a simple test for when paying makes sense.
Keyword Research
How to Find Popular Keywords for Your Website
Start with the searches that already bring you visitors, then widen the list with autocomplete, Google Trends and a keyword tool, and give each keyword one page.
Small Business Keyword Research: 7 Tips
Seven practical keyword research tips for local shops and small firms: customer language, search intent, local modifiers, free tools, competitors and page mapping.
