Free Ahrefs account for verified site owners with a site audit, backlink and keyword data, and web analytics.
Technical SEO
Technical SEO tools check whether search engines can crawl, render and index your pages: errors, speed, structured data, redirects and coverage reports. Fix what these tools flag first, because good content cannot rank on pages that search engines cannot read.
Bing Webmaster Tools
Free
Microsoft's free webmaster console for Bing: search performance, URL inspection, IndexNow, backlinks, keyword research, Site Scan and AI citation reports.
Monitor indexing, clicks and technical errors straight from Google.
PageSpeed Insights
Free
Measure Core Web Vitals (LCP, INP, CLS) with field data.
Rich Results Test
Free
Free Google tool that checks which rich results your structured data can create in Google Search.
Screaming Frog SEO Spider
Freemium
Desktop website crawler that finds broken links, redirects, missing titles and other on-page SEO problems.
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