How AI Overviews Changed Click-Through Rate for Informational Queries
Large studies agree: AI Overviews cut clicks on informational searches, and being cited softens the blow. Here is what the data says and how to adjust.
Tag: AI Search
How to Track ChatGPT and Perplexity Traffic in Google Analytics 4
GA4 now has an AI Assistant channel, but it only catches visits with a referrer. Here is how to set up a fuller view with a custom channel group and regex.
Does Schema Markup Help With AI Overviews?
Google says no special schema is needed for AI Overviews. Here is what structured data still does for you, which types to use, and the mistakes to avoid.
What Is llms.txt and Should a Small Site Use It?
llms.txt is a Markdown reading list for AI tools. Here is what goes in it, how it differs from robots.txt and sitemaps, and whether a small site needs one.
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How to Get Your Website Cited in Google AI Overviews
Being cited in an AI Overview is worth more than ranking under one. Here is what makes pages citable, what schema can and cannot do, and how to check.
