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Basic SEO Basics

What Is a Canonical Tag?

A canonical tag tells Google which address is the main one when the same page loads at several URLs. Here is how to add it, what breaks it and how to check it.

Basic SEO Basics

How to Create an XML Sitemap

Learn how to create an XML sitemap step by step: what goes in the file, which pages to leave out, size limits, and how to add it to robots.txt and Search Console.

Basic SEO Basics

Core Web Vitals for Beginners

What LCP, INP and CLS mean in plain words, the scores Google calls good, and step-by-step fixes for slow images, heavy scripts and pages that jump while they load.